A client avatar is a detailed profile of an imagined individual that represents your ideal client. We have created a workbook to guide you in identifying your ideal client.

Our Client Avatar Workbook will help to understand exactly who your perfect client match, so you can connect with them genuinely. When you make an authentic connection, you are able to speak to them in their language, find out what they value, what problems they have and what are their needs. You can then determine how your business can help their lives, and offer solution that fit them.

Our 8-page workbook is full of questions and prompts to you determine your ideal client. After completing the workbook you should have a clear idea of who your ideal client is and have gathered enough information to help you to genuinely connect with them. The information will help you develop or revamp your marketing message, revise your brand voice including website copy, social media posts, email campaigns, client outreach and more. Use this key resource to set you up to make better decisions and strategically plan for your business.