Advice from Puff aka Diddy: How to Market your Way to a Billion
I am a huge fan of Podcasts and just recently came across Toure's podcast titled "Toure' Show".
Toure talks to successful people to find out how they became successful and to see what they know that can help you on your journey. I noticed that some of his interviews with inspiring celebrities included: RZA, Nikki Giovanni, and Maxwell, so I subscribed and got my binge on.
Once I got the notification for the newest episode "Puffy: How to Make A Billion", I knew I had to listen right away. It was a special episode of Toure Show because it was a "Time Talks", part of a series of events by the New York Times, where Times contributors conduct interviews in front of an audience.
Sean Combs aka Puffy/Puff/P Diddy/Diddy/Brother Love is a hustler with an amazing drive and a highly successful businessman, to say the least.
He told stories of reaching his goals, how he does it, his failures and things he learned and how he has changed for the better along the way. In the episode you'll hear about "his drive, his optimism, his energy, his business fearlessness" - Toure.
What stuck out to me was the answer to this very question. An answer that directly relates to Public Relations, Media, and Marketing. A Story! Have a story behind your product or service, something that people can relate to, tell that story and to garner attention, gain customers and build your business.
Here's what happened in the podcast:
After telling Puffy (as Toure refers to him since he's known him so long) he was an incredible marketer, Toure asked "What is the key, when you create a product be it a vodka, jeans, an album, whatever. What is the key to then making a lot of people want that thing?"
He answered by saying "I've had my best marketing win, is when it had a story behind it. When it had some heart behind it. It was authentic, it was really really true, it wasn't anything inspired by a regular 'Madison Avenue' type of ad agency"
Toure interjects and says it has to be something that matters to people.
Puff's response was that "It has to be something that evokes some emotion. It has to be something that people care about, it has to be something that they want".
This is important because when you tell a story, it has to be "Newsworthy" , the advice I gave in a previous blog post of the same name.
That part of the interview stuck with me, so much I had to write a blog post about it, but this is just the tip of the iceberg. He gives a lot of insight and advice that entrepreneurs can take and apply to their own life. Don't say I didn't tell you and in the words of the late Notorious B.I.G. "If you don't know now you know".
I must say the conversation with Toure and Puffy has me inspired. If you have a chance, check out the podcast "Toure Show", you can find on Apple Podcasts. It just launched in November 2017, so go get caught up, get inspired and make some money moves.